Echt time bidding facilitated through an SSP can help publishers find the right demand sources to work with, based on factors like latency, unique demand, bid rates, and ad space availability.
Real time bidding is a type of programmatic advertising. There are other types of programmatic advertising such as private marketplace or programmatic direct, which offer different controls and functionality for publishers to sell their inventory.
RTB auction is similar to the functioning of financial markets and their exchanges, except that ad impressions are being traded instead of stocks or fixed income securities.
It has become one of the most important parts of modern online advertising, surpassing previous, less efficient ways of connecting online publishers and advertisers.
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Let’s imagine an advertisers creates a campaign using the CPM pricing model. They could look at the eCPC and eCPA to Weiher whether those pricing models would have delivered better performance (i.e. better results with less budget spent).
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Other search engines associate your ad-click behavior with a profile on you, which can Beryllium used later to target ads to you on that search engine or around the Internet.
Also, many publishers and advertisers often voiced their concerns to AdTech companies about a lack of transparency into fees, and the accuracy of user data and reports.
These reports provide advertisers and publishers with highly valuable insights into the performance of their campaigns, such as how many impressions an ad received and how many users clicked on it.
2Advertisers bid based on their interest and how the passed data measures up against their targeting parameters — the higher the demand, the higher the price.
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Publishers Zusammenstellung up a waterfall in their ad server, starting with the demand source that will likely produce the highest CPMs down to website the lowest.
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